Microsoft AI-Powered Bing: Microsoft released a new version of Bing search engine that uses technology from ChatGPT, an AI system that can have conversations and generate creative responses. This is a big opportunity for Microsoft to surpass Google in search.
Microsoft AI-Powered Bing
Microsoft has updated Bing search engine to be an “AI-powered co-pilot for the web”. Bing will now show results that have information from OpenAI’s large language model. Bing also has a new chat feature that can give shopping lists, travel advice, trivia games and more. This technology is also included in Microsoft’s Edge browser and can summarize PDFs and create LinkedIn posts.
Satya Nadella, CEO of Microsoft, said that in the future, all computer interactions will be done with the help of an agent. He said that there will be a “co-pilot” that will be available in every application. He made this announcement at a launch event at Microsoft’s headquarters in Redmond, Washington.
How to access Microsoft AI-Powered Bing
You can preview the new AI-powered co-pilot technology by visiting bing.com/new and trying a limited number of Microsoft’s prepared queries. You can sign up to be on a waiting list for a broader release. In the next few weeks, Microsoft plans to make this technology available to millions of people and create a mobile version. To see what the technology can do, check out a list of examples by Microsoft’s colleague Laura Hautala.
The new AI-powered technology is a big step forward for the search industry, which hasn’t changed much in recent years. Google has improved its results by adding more answers, but the new AI technology offers much more. Chat technology that uses large language models (AI systems trained on vast amounts of text from the internet) provides more complex answers and information.
An analyst named Jason Wong from Gartner said that Microsoft now has an opportunity to become a major player in the consumer tech industry, starting with its chatbot assistant integrated with Bing.
Google unveiled AI Search Technology called Bard to compete ChatGPT
Google, the leading search engine company, attempted to compete with Microsoft by announcing its own AI chatbot called Bard on Monday. The Google developed the “transformer” AI technology used in these large language models and is a strong competitor. Currently, most people go to Google for information instead of Bing. Google did not provide a comment when asked.
However, Microsoft seems to be ahead in integrating the technology directly into its products. When Bing added AI information to its search results, it greatly improved the relevance of the results. Yusuf Mehdi, Chief Consumer Marketing Officer at Microsoft, said they saw the biggest improvement in relevance in 20 years.
Mehdi stated that Microsoft will display ads alongside the new AI search results. In January, Bing only had 3% of search engine usage, while Google had 92%, according to StatCounter. Search is the main source of Google’s revenue as it displays ads next to its search results. James Sanders, an analyst from CCS Insight, said that Google’s quick announcement of its own chatbot (Bard) before Microsoft’s announcement shows that Google may be worried about facing competition in search for the first time in its history.
Microsoft tries to avoid AI pitfalls
Microsoft is taking precautions to prevent any potential problems with AI. It presents the AI answers as suggestions and starting points, rather than the final answer. This is why it is referred to as a “co-pilot,” not a pilot.
For instance, when you want to use Microsoft’s new AI tools to increase creativity, you should treat the AI-generated text as a rough draft rather than the final product. The technology uses Bing to search for useful and trustworthy information sources and to eliminate poor quality data, including text produced by AI systems with low value.
In certain cases, Bing provides the sources of its information, such as articles with product suggestions, for more transparency. On the other hand, the origin of ChatGPT’s answers and advice is unknown. If you are not satisfied with the results, the Bing interface provides a “thumbs-down” button where you can express dissatisfaction, along with a “thumbs-up” button for positive feedback.
Microsoft is promoting its Responsible Artificial Intelligence policy as a vital guide for its work and engineering tools to implement them. The previous policy was not specific enough for practical use, said Sarah Bird, an AI ethics and responsibility leader at Microsoft. For instance, Microsoft was caught off guard by a Stanford study that showed its speech-to-text technology wasn’t as effective for Black people, even though the company had made fairness in AI a priority, Bird explained.
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